Services

Research Contents

Research content is designed and implemented by KONDA in response to incoming requests and needs. The general framework of the research content is as follows under 3 headings.

Political Research: since 2010, we have been periodically measuring political preferences through the monthly KONDA Barometer surveys, as well as providing political measurement and consultancy services with special surveys tailored to the demands of individuals and organizations. These surveys can be designed on a country, province or district scale upon request. These surveys can be conducted not only to understand voting preferences and voter behavior before elections, but also to assess services, opinions on the political environment, and to understand the wishes and expectations of the public.

Institutional Research: The research we conduct for corporations or their brands fills the gaps in areas where market research that focuses on individuals only through their consumer identity is insufficient. We try to make sense of the relationships between organizations and individuals on a sociological basis. In this regard, we carry out studies on the following axis:

  • Perception and Reputation Research
  • Customer clustering/segmentation
  • Customer profiling
  • Problem identification
  • Social responsibility needs analysis
  • Social impact analysis
  • Employee satisfaction
  • Smart city applications consultancy

Social Structure Research: It aims to understand the factors that shape the demographic structure, ideas, values, fears and expectations, daily lives and political views of the society in Turkey. While all of these studies are aimed at understanding society, some focus on specific social groups such as youth, women or minorities, while others focus on specific issues such as the Kurdish issue, women's issue, citizenship, human rights.

Methods

Research Process

Design

KONDA, in line with your needs and by talking to you; Determines what you want to learn and whose opinion you want to get Determines how many people should be interviewed within the framework of budgets It prepares a questionnaire, whether it is a survey of thousands of people or long interviews with a specific group. Shares it with the customer, gets approval.

Sample/Population Identification

The views of the entire population of the country, a certain demographic group or a certain segment of the population may be sought to be determined. Whichever is the case, a sample is prepared to ensure the most realistic representation. The sample may have a statistically measurable equivalent, such as a group of voters, or it may describe a group that has never been measured before. Sampling may sometimes require innovation. The aim is always to be able to represent the set of society described.

Fieldwork

Fieldwork is carried out by adhering to sampling. The difficulty of the field process is a matter independent of the sensitivity of the sample. Regardless of the scale, each of the fieldwork steps is based on the mechanism of "checking, proving and vindicating integrity". This mechanism involves all layers of the field team. In KONDA fieldwork, sometimes the control of a job can be more expensive than the job itself. The aim is accurate representation and real information.

Analysis

The data collected from the field can be long notes from a qualitative study or large tables from a large survey... The resulting data is analyzed. They look at the data, the notes, the scattered information that emerges. It is looked at again, one by one, together, with experts. It is also mentally verified for accuracy. Then, each layer is analyzed. They come together again and try to make sense of what the data is saying as a whole.

Reporting

Insights and findings emerge from the collective interpretations of everyone looking at the data. These are compiled into a report. The report can be presented in different scales according to the needs of the customers. Sometimes it can be a presentation with a very refined summary, sometimes a workshop where all analyses can be shared, sometimes a comprehensive file sent by cargo.

Strategy / Commentary

Ultimately, the aim is to reveal in the most accurate way the defined information that a client wants to know about society.

KONDA can also provide strategic support in light of the information it produces for you. Our aim in this service, which we carry out as management consultancy, is to describe the path ahead of you. In doing so, we share our knowledge, your knowledge and our experience. Of course, what we undertake with strategic support is a geographical map rather than a treasure map. KONDA can help you how to read the geographical map and how to find your way. However, you should be the one to know where the treasure is.

Principles

The primary method that KONDA always uses in all research and information gathering processes that you need is honesty. Impartiality and honesty guide KONDA's work not only as principles but also as methods.

KONDA acts with integrity and technocratic principles to meet a client's professional standards.

The difficulty of the field process is a matter independent of the sensitivity of the sample.

Even if the survey is conducted online with a defined group, contact details are not shared with anyone, including the customer.

KONDA itself finds and determines the personnel involved in fieldwork. Surveyors, team chiefs, provincial supervisors and controllers work exclusively for KONDA. There can be no third party organization between any personnel and KONDA. KONDA does not use subcontractor teams in any fieldwork.

Regardless of the scale, each of the fieldwork steps is based on the mechanism of "checking honesty, proving honesty and rewarding labor". This mechanism involves all layers of the team, from the top to the bottom. In KONDA fieldwork, sometimes the control of a job can be more expensive than the job itself. The aim is accurate representation and real information.

However, the overall goal is always to ensure that you can see ahead when faced with chaotic masses.