KONDA Research is a well-established research institution that has been conducting nationwide field research across Türkiye for more than 40 years, producing highly representative datasets and analyzing social trends.
Get a quoteKONDA works with a wide range of stakeholders seeking to build data-driven strategies:
We support companies aiming to understand patterns in consumer behavior, gain a competitive advantage in targeting and market strategies, optimize dealer networks, and support investment decisions with concrete data.
We guide administrations seeking to develop more precise and data-driven policy interventions, while optimizing resource allocation and service planning at the micro level.
We provide data-driven insights for organizations seeking to analyze voter tendencies and design political campaigns on a scientific basis through spatial and sociological targeting.
We provide reliable datasets for academic studies examining Türkiye’s social and demographic structure.
In its Market Strategy and Consumer Insight studies, KONDA Research relies on face-to-face field research methodologies to define consumer behavior and market dynamics within a data-driven framework.
Within the scope of Political and Public Opinion Research, KONDA examines Türkiye’s social and political landscape, covering not only local and general election periods but also current political issues...
Our Perception and Reputation Research for companies and civil society organizations aims to objectively assess how institutions are positioned in the eyes of their stakeholders.
At KONDA, every research process begins with asking the right question. In each project, we first clarify the purpose of the research, establish the conceptual framework, and design the study accordingly. Because meaningful insight is only possible when the right question is asked.
We determine the methodology best suited to answering the research question. Depending on the needs of the study, we use quantitative, qualitative, and spatial methods independently or in combination.
We do more than simply analyze data; we interpret it and transform it into insights that contribute to decision-making processes. For KONDA, research is complete when it enables you to make decisions with confidence.
All stages of the research process are carried out by our own teams, without outsourcing; data reliability is guaranteed through multi-layered control mechanisms.
Qualitative research conducted by experienced moderators deepens insights that quantitative data alone cannot fully explain.
Conducted through a large participant pool, it enables fast and flexible data collection while maintaining representativeness, and tracks change through repeated measurements.
In an AI-supported environment, the reactions of different social profiles are modeled; offers a powerful pre-analysis tool for early-stage idea testing.
Enables us to develop a closer understanding of individuals’ thoughts, motivations, and lived experiences.
We do more than simply analyze data; we structure and visualize it to make it understandable and effective, creating value through clear communication.
We use a proprietary spatialization methodology that makes our data interpretable not only at the provincial level but also at the neighborhood scale.
What distinguishes KONDA is its approach that guarantees the representativeness, continuity, and reliability of data.
We define this approach through four core principles (4T).
By combining multiple data sources and research methodologies, we help you define your target audience more clearly and focus on the right segments with greater precision.
Through in-depth analysis of consumer perceptions, expectations, and behaviors, we support brands in positioning themselves more accurately and more effectively within their markets.
By identifying social trends, shifting dynamics, and potential points of disruption at an early stage, we help organizations act with greater preparedness and strategic foresight.
We transform data into insights that are understandable, meaningful, and action-oriented; strengthening decision-making processes and supporting intuition with evidence-based understanding. Rather than treating research findings as merely descriptive information, we turn them into insights that can directly inform strategy and action.
Benefit from KONDA’s 40 years of experience for your data-driven strategy needs.
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