Our Products and Services

KONDA Market Strategy and Consumer Insight studies rely on face-to-face field research methodologies to define consumer behavior and market dynamics within a data-driven framework. Through customer profiling, brand positioning, and competitor analysis, we identify brands’ current positioning in the market and provide a concrete foundation for strategic action areas and service innovation.

Target Audience Analysis studies reinforce theoretical knowledge about consumers through data mining and segmentation techniques. Lifestyle Studies and micro-targeting analyses allow audiences to be differentiated at a deeper level. As a result, institutions gain not only a general profile, but also a comprehensive, segment-based, and actionable body of insights. Location-based analyses and real-time data collection from market points further translate this knowledge into a spatial context.

Product Development and Customer Experience processes use qualitative methods such as focus groups, mystery shopping, and audience testing to examine the tangible experiences of consumers, helping reduce risks related to product, packaging, and content performance. These approaches are further supported by advertising research (pre- and post-tests) to measure brand communication in terms of awareness and favorability.

Through our continuous monitoring mechanisms Brand Health Tracking and Consumer Panels, market share, campaign impact, and consumer trends are monitored periodically. Supported by online and assisted panel structures, these tracking studies form a key foundation for sustainable growth strategies and performance metrics for both large-scale enterprises and SMEs.

In-Depth Consumer Analysis uses qualitative interviews to develop a comprehensive understanding of consumers’ mindsets, generating the strategic insights institutions need.

Aimed at understanding Türkiye’s social and political landscape, KONDA’s Political and Public Opinion Research covers, alongside local and general election periods, current political issues through face-to-face field studies and assisted panels. Spanning a broad spectrum from voter behavior to social trends, these studies report not only the current political climate but also the deeper societal dynamics shaping it with scientific rigor.

Since 2010, the subscription-based KONDA Barometer has become one of Türkiye’s longest-running and most consistent social tracking mechanisms. Conducted monthly, Barometer studies cover a wide range of themes alongside political preferences, from polarization to technology use, and from belief systems to economic expectations. This continuous flow of data serves as a key reference source for individuals and institutions seeking to measure the direction and pace of change within Turkish society.

Data-driven Advocacy is the framework within which we conduct thematic research in collaboration with various civil society organizations (CSOs). Focusing on critical issues such as youth conditions, gender equality, prisoners’ rights, and environmental awareness, these studies aim to make vulnerable groups and social issues more visible while generating qualified evidence for policymakers and civil society actors.

Our Perception and Reputation Research for companies and civil society organizations aims to objectively assess how institutions are positioned in the eyes of their stakeholders. Across a broad range of organizations, from holdings to NGOs, face-to-face field research and in-depth interview methodologies are implemented either independently or in multi-stage structures to identify the institution’s and its competitors’ positions within the market.

In this process, not only the general public but also key stakeholder groups such as opinion leaders, local administrators, media professionals, and academics are analyzed in order to identify the institution’s prominent strengths and areas for improvement. Designed as multi-component research structures, these studies provide the comprehensive insights institutions need to manage public visibility and reputation perception through data-driven strategies.