The Life-Styles Survey is the most-debated, most commonly referenced survey of KONDA, both in the press and in academia. The survey was modelled on perceptions, fears, expectations, political preferences, values, demographic characteristics and daily life-practices. After 6482 face-to-face interviews, the cluster analysis of the survey data revealed nine life-style groups which perfectly described the people of Turkey: Concerned Moderns, Humble Moderns, Conservative Moderns, In-Betweens, Youth of the Neighborhood, Religious Conservatives, Far-Awayers, Rural Traditionalists, Subsistence Seekers.